Hi, Simon. I’m Kitty.

Hello to Hailley, Maggie, Joel, and Caro, too! I’m so pleased to meet you.

Top reasons to hire me

Compulsive community builder.

Building communities is in my nature. Find me hosting trivia on Slack, moderating Discord for our dance community, or connecting with customers on channels that used to be dead air. I helped build the WordPress marketing team before Automattic brought it in-house, and I throw social events that people talk about for years.

Experienced with 60% of your tech stack.

Looking for someone who can hit the ground running? I know my way around Notion, Jira, Ahrefs, Clearscope, Search Console, Typeform, Figma, Canva, and Twilio. Buffer is part of my daily routine, and you can find me in the Discord community, too.

Data nerd with a penchant for strategy.

At every job, I quickly become the resident data dork. Strategy should be based on analytics, not vibes —* numbers tell the truth without ego in the way. I’m so data obsessed, InfoTrack’s thought leadership strategy is founded on my original research and analysis. Ask me about the ACE report.

*Not an AI em-dash. I’ve been alt+0151-ing since 2011.

Zero to Wow

Looking at my resume, you see my history as a cross-functional marketer, a freelancer, a mentor, and a giant nerd. There’s a thread that ties all of those things together:

Obsession with the “wow” moment.

I’m so excited for the opportunity to create those moments at Buffer.

A Few Favorite Projects

  • For InfoTrack: A thought leadership and lead generation project launched in 2024. I gathered original research, analyzed the results, and published an extensive report on how legal clients view their attorneys. Results were impressive: speaking and podcasting opportunities, earned media, more than 4X our average content downloads, and now, a wave of other legal tech brands publishing similar reports. Imitation is the sincerest form of flattery, right? (At least, it’s evidence of thought leadership success!)

  • A clothing brand for men in only extended sizes. This brand launched with just 2 people on the team — Andrew (the founder) and me (the everything else). Our launch succeeded for two crucial reasons. First, I helped forge a brand identity that stood out in all the right ways by being funny, sincere, and unapologetically real. Second, we followed the data to find our early loyal customer base on Reddit and in a particular niche of fashion influencers: gay and lesbian counterculture. It wasn’t what we expected to do, but that’s where the data led us, and Big Boy Bamboo is still thriving today with a much bigger customer base.

  • My husband and I moved to Kansas City in 2022 and immediately started volunteering as teachers and organizers at our local west coast swing dances. By 2023, we were running a weekly dance and another monthly event. I drove organic and paid social media advertising for our dance and the bigger community, and I was heavily involved in the setup and explosive growth of our community Discord server. Working with a volunteer-based community has been a rewarding way to hone my leadership skills, too. Nobody is obligated to follow my suggestions, so it takes actual leadership to get things done.

  • Starting in 2015, I became a regular speaker and co-organizer for WordCamp events all over the west coast. Find me on WordPress.tv! My professional career has come a long way since I labeled myself a “professional blogger,” but the community roots still run deep. WordPress events gave me chances to contribute to core marketing materials before Automattic even had a marketing team for WordPress. It also connected me with some of the brightest, kindest, and fiercest advocates for a better internet. I’ll always be grateful for the opportunities to lead and follow in the WordPress community.

I’m more than a marketer.

I hope you got a little glimpse of who I am as a person, not just as a candidate for the Growth Marketing position. Working with all of you at Buffer would literally be a dream come true for me, and I’m totally confident that the team would love working with me, too.

Thanks for checking out my application. I so look forward to meeting you.