Hi, I’m Kitty.
I so look forward to meeting you face-to-face, or at least screen-to-screen.
Top reasons to hire me
Compulsive community builder.
Building communities is in my nature. Find me hosting trivia on Slack, moderating Discord for our dance community, or connecting with customers on channels that used to be dead air. I helped build the WordPress marketing team before Automattic brought it in-house, and I throw social events that people talk about for years.
A heart for servant leadership.
I believe in leadership, not just management. My leadership skills have been honed by more than work experience alone. Experience mentoring startups in Las Vegas incubators, organizing volunteers in causes that matter to me, and many years of professional leadership have all shaped my leadership style. I’m here to take extreme ownership (a la Jocko Willink) and serve first (a la John Maxwell).
Data nerd with a penchant for strategy.
At every job, I quickly become the resident data dork. Strategy should be based on analytics, not vibes — numbers tell the truth without ego in the way. I’m so data obsessed, InfoTrack’s thought leadership strategy is founded on my original research and analysis. Ask me about the ACE report.
Zero to Wow
Looking at my resume, you see my history as a cross-functional marketer, a freelancer, a mentor, and a giant nerd. There’s a thread that ties all of those things together:
Obsession with the “wow” moment.
I’m so excited for the opportunity to create those moments for you.
A Few Favorite Projects
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For InfoTrack: A thought leadership and lead generation project launched in 2024 and repeated in 2025. I gathered original research, analyzed the results, and published an extensive report on how legal clients view their attorneys. Results were impressive: speaking and podcasting opportunities, earned media, more than 4X our average content downloads, and now, a wave of other legal tech brands publishing similar reports. Imitation is the sincerest form of flattery, right? (At least, it’s evidence of thought leadership success!)
Download it here. -
A clothing brand for men in only extended sizes. This brand launched with just 2 people on the team — Andrew (the founder) and me (the everything else). Our launch succeeded for two crucial reasons. First, I helped forge a brand identity that stood out in all the right ways by being funny, sincere, and unapologetically real. Second, we followed the data to find our early loyal customer base on Reddit and in a particular niche of fashion influencers: gay and lesbian counterculture. It wasn’t what we expected to do, but that’s where the data led us, and Big Boy Bamboo is still thriving today with a much bigger customer base.
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My husband and I moved to Kansas City in 2022 and immediately started volunteering as teachers and organizers at our local west coast swing dances. By 2023, we were running a weekly dance and another monthly event. I drove organic and paid social media advertising for our dance and the bigger community, and I was heavily involved in the setup and explosive growth of our community Discord server. Working with a volunteer-based community has been a rewarding way to hone my leadership skills, too. Nobody is obligated to follow my suggestions, so it takes actual leadership to get things done.
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Starting in 2015, I became a regular speaker and co-organizer for WordCamp events all over the west coast. Find me on WordPress.tv! My professional career has come a long way since I labeled myself a “professional blogger,” but the community roots still run deep. WordPress events gave me chances to contribute to core marketing materials before Automattic even had a marketing team for WordPress. It also connected me with some of the brightest, kindest, and fiercest advocates for a better internet. I’ll always be grateful for the opportunities to lead and follow in the WordPress community.
Portfolio Examples
Semrush
In 2024 and 2025, I worked with Semrush to perform SEO strategy for key blog posts and serve as lead editor to a growth-focused newsletter.
InfoTrack
My full-time position for the last 4 years, I’ve been leading content and SEO at InfoTrack since 2021.
Here’s a 2023 eBook that has generated hundreds of high quality leads.
NeONBRAND
I’ve been at this for a long time, and we all know that few things on the internet have any staying power. This article from 2017 is a rare glimpse into my history, and an interesting look at the content principles that shaped my career.
Personal Social Media
As a content professional, I stay on top of the latest trends, including using my personal social accounts to experiment with best practices.